About Small Business Saturday:

  • Small Business Saturday was created by American Express and began on the first Saturday after Thanksgiving in 2010.

  • The purpose was to create a day between Black Friday and Cyber Monday to promote shopping at small businesses.

  • In 2017, an estimated 108 million
    consumers reported shopping or dining
    at local independently-owned businesses
    on Small Business Saturday — generating
    roughly $12 billion in reported spend.

    (Source: American Express Small Business Saturday history)

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Since starting Ma’am Marketing in 2017, I’ve helped dozens of retail small business owners improve their digital marketing and sell more products/services, both in-store and online.

I believe Small Business Saturday can be the Super Bowl of sales promotions for small businesses, but too often gets forgotten about until late November when it becomes a scramble to put anything together, let alone a strategic plan.

That’s where I come in! I will come alongside you and help you create a custom, targeted plan for Small Business Saturday that will both attract one-day sales on November 24, but also build brand awareness for the rest of the retail season.

What You’ll Get:



+ Pre-call survey so I can get to know all about your industry and what will be most valuable to you during our coaching call

+ Thorough research on trends and best practices in digital marketing happening in your industry and retail category


coaching call

+ 60 minute, 1:1 meeting to go over your goals/plan for Small Business Saturday, as well as recommendations for how attract one-time sales and long-term, brand-aware customers

+ Training on how to create your own great-looking promotional materials and content calendar


action plan

+ Detailed action list of the exact steps of things you’ll need to do to get ready for Small Business Saturday, along with links to resources and free tools I love

+ A video recording of our call plus all notes so you can rewatch/refer back to your training at any time



+ Don’t worry, I won’t leave you hanging! One week after our call I’ll follow up to see how things are going and hold you accountable to your goals

+ I’ll follow up one more time right before Small Business Saturday to make sure you’re set up for a successful day!


*Strat Chats are typically $250, but in order to help as many small business owners as I can get ready for Small Business Saturday, I’m offering this package for only $99! Hurry, spots are limited!

Investment: $250 $99

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Amanda is incredible to work with. The knowledge she has about small business and her willingness to listen to our needs was exactly what we needed. She listened, made suggestions, helped us create our brand and delivered a final project we can use!

-Amy Blaser, co-owner of BB Design Girls leather earrings and more