They say “time flies when you’re having fun.” That’s been especially true for me this past year since I made the decision to pursue full-time freelance work, so I thought I’d reflect on some of the things I’ve learned (and am still learning) before too much more time flies by.
If you gather data online, you’re responsible for managing that data well, with clear purposes and with a darn good reason why you have it.
This would include: email opt-ins for newsletters or freebies, IP address tracking through Google Analytics, a Facebook Pixel for advertising online, the works.
If there’s a chance your site would serve anyone in the European Union (EU), it’s best to understand the General Data Protection Regulation (GDPR) guidelines (the best you can!) and put measures in place to become compliant.
We’ve gathered some tips for you to start moving toward GDPR compliance. Check ‘em out!
Most small business owners are in a real pickle when it comes to marketing.
Their business is too small to have the luxury of having an in-house Marketing Director or an army of Wiz Kid interns to handle the day-to-day tasks that go into marketing a business online — creating engaging social media posts, updating the website, producing email marketing, targeting ads, the works. But they’re too overwhelmed to keep hacking things themselves.
After moving back to my hometown of Kearney, Nebraska this summer, I’ve had the pleasure of meeting many amazing makers right here in my own community. One such business that I’ve enjoyed watching grow right alongside my own business, is celebrating their first anniversary!
I recently sat down with the co-owner, Isaac Mertens, to learn more about their story--in hopes of celebrating their success and inspiring other makers!
About a month ago a wonderful woman named Jen contacted me regarding a unique opportunity for her business as a SeneGence distributor: to be the exclusive beauty product provider for Des Moines Fashion Week.
Having previously sold her products only at small trade shows or via Facebook, Jen needed marketing materials better suited for the high-fashion event. With only a two-day turnaround to get her information to the event organizer, we created a twelve-page custom booklet showcasing a select line of products and information about her business.
The phrase "a picture's worth a thousand words" has never been truer in today's Instagram-able world.
Whether you're selling a product or a service, you must have quality photos for yourself.
If you follow any brands/bloggers on Instagram with beautiful feeds, you've probably noticed those really pretty 'flat lay' photos. A flat lay is just what it sounds like — a photo of a group of elements laid flat on a background — which is typically bright white, so the elements pop.